What are the current trends in digital signage?

Digital signage by Techflow, www.techflow.eu

Digital signage by Techflow, on show at ISE

Hot off the press, this is an article I wrote for the Integrated Systems Europe show daily, Day 1 (January 29th 2013).

Digital signage is no longer a market for experts and insiders according to Oliver Schwede, senior analyst at Invidis. “The European market, including displays, integration, DOOH, advertising revenues, is now valued at between €1bn and €2bn.”

Mike Fisher, senior analyst at Futuresource, describes a split between the high-end, interactive digital signage market and simple plug-and-play systems. “In between there’s a range of solutions, but the top and bottom ends are really driving it.”

Read more of this post

Advertisements