Is 4K Hype or the Next Big Thing in Pro AV?

This is an article I wrote specially for InfoComm, to support the InfoComm 2013 show which ran this month in Orlando.

Charting the emergence of 4K in the professional AV space and predicting its growth has a soothsaying quality to it, with analysts and integrators doing their best to predict the most likely future of a pro-AV industry on the cusp of 4K. Meanwhile the industry peers over the cliff and wonders who is going to follow digital cinema into the depths of Ultra HD, and more importantly, why they should invest in four times more pixels than the now-common HD format.

4K, Where Art Thou?

As the growth of digital cinema and its foray into 4K starts to tail off, other verticals are currently using or showing an interest in the avalanche of pixels that come with 4K.

“The projector market is going to want 4K in niches like visualization and simulation,” says Mike Fisher, senior analyst at Futuresource. “Oil companies, car designers, niche markets like military briefing rooms are all resolution hungry and are likely to be the first ones to bite. Not the mainstream corporate or education installations that run the internet, TV or PowerPoint.”

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First European appearance for InfoComm’s Labuskes

David Labuskes

David Labuskes

This article appeared on Day 2 of the Integrated Systems Europe daily publication. All four editions are available for download.

InfoComm’s new executive director and CEO David Labuskes made his first European appearance at ISE on his 4th week in the job. After outlining his background in technology and architectural engineering, he commented on feeling privileged to be speaking on behalf of InfoComm at ISE2013.

“I would never have imagined a year ago that I would feel the sense of obligation that I do to the industry. It’s been an extraordinary introduction.”

Reminding the audience of the broad remit of the industry association, which currently counts approximately 5000 members, he highlighted InfoComm’s certification programme and the 3 certifications it now supports.

“We have over 8500 people certified with a CTS certification around the world,” he said. “We also provide a million sq feet of exhibit space to the industry every year with over 120 000 attendees. The scale of our involvement is extraordinary, in my opinion.”

Labuskes announced a restructuring of InfoComm’s membership this year, replacing a previous 10 to 15 categories with two classifications. Benefits to members have been added, including free standards, free admission to trade shows and free online classes like CTS prep which became available in January.

InfoComm also published the audio-visual service provider’s checklist, with 162 items that can be used to define the quality of an AV installation and offer “exceptional experiences”.