Digital Signage technology trends for 2013

Scala signage installation at a Jaguar showroom

Scala signage installation at a Jaguar showroom

This is a feature I wrote for InfoComm International in March 2013. Catch the full feature on the InfoComm website.

Like Julie Andrews’ Maria von Trapp in The Sound of Music, it can sometimes be hard to catch the digital signage world and pin it down. As industries go it’s still relatively young, so tracking global growth in terms of size and pace can be difficult. Digital signage’s defining metrics are variable and its penetration into local markets varies wildly.

A 2011 study by Global Industry Analysts estimated that the global digital signage systems market would reach $13.8 billion by 2017. Researchers said a retail boom in countries such as China, Singapore, Malaysia and Thailand, the United Arab Emirates, Hong Kong and India would help the lead the way. The United States is the largest regional market worldwide; Asia-Pacific the fastest-growing.

Having weathered the recession, the digital signage industry is thriving thanks in part to a number of technology trends…. 


What are the current trends in digital signage?

Digital signage by Techflow,

Digital signage by Techflow, on show at ISE

Hot off the press, this is an article I wrote for the Integrated Systems Europe show daily, Day 1 (January 29th 2013).

Digital signage is no longer a market for experts and insiders according to Oliver Schwede, senior analyst at Invidis. “The European market, including displays, integration, DOOH, advertising revenues, is now valued at between €1bn and €2bn.”

Mike Fisher, senior analyst at Futuresource, describes a split between the high-end, interactive digital signage market and simple plug-and-play systems. “In between there’s a range of solutions, but the top and bottom ends are really driving it.”

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