Swinging success for Bank of Ireland business event

A swinging success: Irish Taoiseach Enda Kenny looks on during Bank of Ireland's Building Business Momentum conference.

A swinging success: Irish Taoiseach Enda Kenny looks on during Bank of Ireland’s Building Business Momentum conference.

It’s expected of journalists to be cynical, especially about a business event involving two stages, organised by a bank, with a line-up including the top man in Ireland, the top man at Ireland’s top bank and a man who shook Nelson Mandela’s hand on numerous occasions and who is not Bono.

After all, the banking industry is one of the most maligned entities in Ireland, if not worldwide. So positively praising an event organised by one of those terrible banks and worse, actually admitting to taking something from it can feel a little like selling out.

Yet it was hard to fault the Bank of Ireland’s Building Business Momentum Conference this morning, which closed the bank’s National Enterprise Week initiative. It was of course over-seasoned with upbeat messages about the current business climate, shimmering with the promises of billions in available loan funds and layered with covert admonishments of the media’s penchant for doom and gloom. Read more of this post

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