Everyone’s a broadcaster – production and streaming

I recently wrote a two-part article for industry organisation InfoComm, examining how non-traditional broadcasting companies like churches or companies are increasingly creating and distributing broadcast content. The first article examined the production process – what is needed to ensure the creation of a broadcast-quality output. The second article examined the streaming of that content to mobile devices.

Everyone’s a broadcaster – part 1: Production

“We’re theologically conservative but technologically liberal,” muses Stan Yoder, associate technical arts director at Windsor Crossing Community Church (a.k.a. The Crossing). “We view technology as a mechanism, a tool to get the message out.”

The Crossing is one of the alternative content producers of the modern world: a non-broadcaster making use of broadcast-grade equipment to create and distribute content to facilitate community learning and contact. The church streams live HD video teachings and worship from its main “broadcast campus” in Chesterfield, Missouri, to two remote sites 15 and 20 miles away. It also simultaneously streams content to a limited audience on the web.

Read more on http://www.infocomm.org/cps/rde/xchg/infocomm/hs.xsl/38191.htm

Everyone’s a broadcaster – part 2 – Streaming

Many non-traditional broadcasters (schools, churches, corporations) are now using broadcast-grade equipment to create compelling video content for a variety of purposes. They want to deliver that video content to viewers by either uploading pre-recorded programs for on-demand viewing or streaming content live over the Internet. Accomplishing this not only takes some newfound knowledge of streaming media, but also an understanding of how streaming meets the organization’s communication needs.

“It depends on what the final audience and the distribution range are,” says John Wigglesworth of TSL Systems in Asia Pacific. “Each subsection is different. Churches have time constraints, so live streaming is quite important to them. It’s often less important for enterprises or universities, where a long tail is more important.”

Read more on http://www.infocomm.org/cps/rde/xchg/infocomm/hs.xsl/38282.htm

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About monicaheck
Monica Heck is a bilingual freelance writer and journalist based in Dublin, Ireland.

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